This great new ad for Transport for London by M&C Saatchi has just popped up on Creative Review and I thought I'd post it up here.
I love the way the advert is a purely graphical exercise and looks like nothing else around at the moment. To me it evokes memories of Open University from the seventies and eighties that I used to watch in the wee-small hours of the morning as a kid, while I waited for cartoons to come on. Something that is mentioned by co-director Marcus Werner-Hed in the interview on Creative Review.
I also like the contrast at the end of the ad with the very stylised motorcyclist making a very real glass shatter - very impactful...no pun intended.
Wednesday, 18 March 2009
Wednesday, 11 March 2009
New Crunchy Nut Advert
Here is the new Crunchy Nut TV Spot for Kelloggs from JWT
Whereas previous adverts have just annoyed me by being too unbelievable, such as the man who decides to use his laptop as an umbrella, I actually found myself chuckling over the new one.
Set in a Petrol Garage after hours, the hero is attempting to buy a box of Crunchy Nut from the night staff. Unfortunately the box won't fit through the serving slot and so the man gestures for the staff member to pour the contents straight into the slot and add milk. He then proceeds to shovel the cereal into his mouth with a keyring.
What I like about it most is the brilliant use of mime as there is a nice honesty there. We've all used a late night garage to buy things and know how difficult verbal communication can be through a sheet of plexiglass, being reduced to using hand gestures and nods. A definite improvement on recent ads.
Whereas previous adverts have just annoyed me by being too unbelievable, such as the man who decides to use his laptop as an umbrella, I actually found myself chuckling over the new one.
Set in a Petrol Garage after hours, the hero is attempting to buy a box of Crunchy Nut from the night staff. Unfortunately the box won't fit through the serving slot and so the man gestures for the staff member to pour the contents straight into the slot and add milk. He then proceeds to shovel the cereal into his mouth with a keyring.
What I like about it most is the brilliant use of mime as there is a nice honesty there. We've all used a late night garage to buy things and know how difficult verbal communication can be through a sheet of plexiglass, being reduced to using hand gestures and nods. A definite improvement on recent ads.
Sixth Sense - More Future Tech
Following on from my last post, this one is addressed to all those that laughed at me at school when I hypothesised about the future of the Internet. Ever since reading 2000ad, and in particular 'Sinister Dexter', I was convinced that one day we would have access to the internet in ways we hadn't seen before. Seamless connectivity with all the information we would ever need.
Well today I can finally offer a tiny 'told you so' to my sniggering school chums. Turns out they've done it and although it's not (yet) a brain implant with a TV screen straight onto your retina (as in Sinister Dexter and my adolescent ramblings) it is, I believe, the future.
It's called Sixth Sense and, well, just take a look!
Also visit Ted.com for a better quality version.
Ok, now pick your jaw off the desk! Although it's in no way the finished article the possibilities are wholly apparent and potentially endless. This is going to change everything!
Never again will you buy something in one shop, only to find it cheaper in another shop 5 minutes later - competitor's prices could be displayed on whatever you've picked up in the shop. What if you could pay for the item right where you are, bypassing the checkout entirely. An RFID tag hidden inside the product could be deactivated, allowing you to leave the store without it setting off the alarms.
From an advertising standpoint what if you picked up a certain item (for instance toilet roll) and up popped an advert for a rival product bestowing it's virtues over the one you have in your hand or telling you theirs is softer, better value or on offer at the moment.
I love the idea that as you approach a person all of their personal information is displayed right there on their chest but this is not without its pitfalls. As has been seen recently with social networking sites, having your private life displayed on the web is dangerous enough, it could be potentially life-threatening if it's worn like gang colours. What if your eBay rating was displayed and showed people you shouldn't be trusted? On a more positive note, if the system could recognise what social situation you were presently in it could display information in context with where you are e.g. GPS tracks that you are in a nightclub the system displays your likes, dislikes, sexual preference etc. Therefore, if at work only certain information (possibly veted by yourself) would be displayed.
This is all just off the top of my head and I know I'm only scratching the surface of what could be possible. If you have any ideas please post in the comments section.
Well today I can finally offer a tiny 'told you so' to my sniggering school chums. Turns out they've done it and although it's not (yet) a brain implant with a TV screen straight onto your retina (as in Sinister Dexter and my adolescent ramblings) it is, I believe, the future.
It's called Sixth Sense and, well, just take a look!
Also visit Ted.com for a better quality version.
Ok, now pick your jaw off the desk! Although it's in no way the finished article the possibilities are wholly apparent and potentially endless. This is going to change everything!
Never again will you buy something in one shop, only to find it cheaper in another shop 5 minutes later - competitor's prices could be displayed on whatever you've picked up in the shop. What if you could pay for the item right where you are, bypassing the checkout entirely. An RFID tag hidden inside the product could be deactivated, allowing you to leave the store without it setting off the alarms.
From an advertising standpoint what if you picked up a certain item (for instance toilet roll) and up popped an advert for a rival product bestowing it's virtues over the one you have in your hand or telling you theirs is softer, better value or on offer at the moment.
I love the idea that as you approach a person all of their personal information is displayed right there on their chest but this is not without its pitfalls. As has been seen recently with social networking sites, having your private life displayed on the web is dangerous enough, it could be potentially life-threatening if it's worn like gang colours. What if your eBay rating was displayed and showed people you shouldn't be trusted? On a more positive note, if the system could recognise what social situation you were presently in it could display information in context with where you are e.g. GPS tracks that you are in a nightclub the system displays your likes, dislikes, sexual preference etc. Therefore, if at work only certain information (possibly veted by yourself) would be displayed.
This is all just off the top of my head and I know I'm only scratching the surface of what could be possible. If you have any ideas please post in the comments section.
Monday, 9 March 2009
Future Computer
I just spotted this online and felt I had to post it. It's not exactly advertising based but then everything has the possibility to affect advertising. Plus I've always been interested in future tech and this really got me thinking, especially the first video. Keyboard and mouse have been the preferred method of computer interaction for decades but, when you think about it, they're a very detached method.
So what could the future hold? SingularityHub.com have a few examples. I'm not suggesting that any of these methods ARE the future but it's an interesting way of looking at things.
Also worth a look is the work of Johnny Chung Lee and his amazing Wii. His Minority Report example is most related to this post but his Head Tracker is even more amazing.
So what could the future hold? SingularityHub.com have a few examples. I'm not suggesting that any of these methods ARE the future but it's an interesting way of looking at things.
Also worth a look is the work of Johnny Chung Lee and his amazing Wii. His Minority Report example is most related to this post but his Head Tracker is even more amazing.
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