New Crunchy Nut Advert

Here is the new Crunchy Nut TV Spot for Kelloggs from JWT



Whereas previous adverts have just annoyed me by being too unbelievable, such as the man who decides to use his laptop as an umbrella, I actually found myself chuckling over the new one.

Set in a Petrol Garage after hours, the hero is attempting to buy a box of Crunchy Nut from the night staff. Unfortunately the box won't fit through the serving slot and so the man gestures for the staff member to pour the contents straight into the slot and add milk. He then proceeds to shovel the cereal into his mouth with a keyring.

What I like about it most is the brilliant use of mime as there is a nice honesty there. We've all used a late night garage to buy things and know how difficult verbal communication can be through a sheet of plexiglass, being reduced to using hand gestures and nods. A definite improvement on recent ads.