This great new ad for Transport for London by M&C Saatchi has just popped up on Creative Review and I thought I'd post it up here.
I love the way the advert is a purely graphical exercise and looks like nothing else around at the moment. To me it evokes memories of Open University from the seventies and eighties that I used to watch in the wee-small hours of the morning as a kid, while I waited for cartoons to come on. Something that is mentioned by co-director Marcus Werner-Hed in the interview on Creative Review.
I also like the contrast at the end of the ad with the very stylised motorcyclist making a very real glass shatter - very impactful...no pun intended.
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